Luxury Fitness Wear Becomes Part of Workout Clothes for Women
How can luxury be part of the athleisure wear market? How can cute workout clothes be fashionable and yet be a part of a woman's everyday all-day wardrobe? Simply (but not so simple) add fashion and quality from the fashion runway to fitness clothes for women.
Here at the Juetta West brand, we have a passion for fashion while being fitness fanatics. Years ago I asked myself why the fashion runway was missing from fitness wear. Where are the cute workout clothes for women that have design elements from the catwalk such as asymmetry, color blocking, silhouetting, contour seaming and fashion quality trims and zippers? There is a void in the marketplace of fitness clothing for women. The Juetta West brand is filling that void by providing high quality, fashion inspired high performance fitness apparel that functions in the studio but can also be worn as stand alone fashion, lounge wear, work wear or travel wear. This versatility has been missing from activewear.
The Juetta West brand originated from the premise that cute workout clothes shouldn’t scream "I just came from the gym" but instead should be both fashionable and versatile enough to transition from workout to "every wear" effortlessly. I like to say from AM to PM or from board room to lockerroom.
The Juetta West brand started as Turn It On Fitness in 2012. We introduced designer crossover fitness wear for "every wear" in 2013 as an online only store. At that time we sold only activewear. I mixed the technical fashions we manufactured with my own wardrobe creating the Crossover Concept. Crossover saves time and money by mixing your closet with my activewear. My styles act like the foundation upon which you add your style and voila, you've joined my world of versatile all-day fashions. This foundation offers cute workout clothes including fashionable workout tops, refined and stylish jackets, functional and fashionable shorts, as well as classically designed pants and skirts that will help you stand out from the crowd, whether you're in the gym or at your favorite bistro. In my retail stores, the complete line of technical fashions on this website is complemented with our designer ready to wear fashions, jewelry, scarves, belts authentic skin purses, totes, furs and other accessories. If you're in the Daytona, Florida or the Petoskey, Michigan area, come by our retail stores to see all my fitness fashion as well as my collections of fashionable knits, scarves, jewelry, and accessories. Experience us in person and find out why Celebrity Trainer Anna Kaiser (personal trainer of Shakira, Kelly Ripa, Sophia Vergara and Sarah Jessica Parker) loves the fit, function and style of the Juetta West brand, and why thousands of our customers keep coming back for more.
240 Daytona Blvd, Suite C-320, Daytona Beach, Florida 32114 (Winter)
209 Howard Street, Unit B, Petoskey Michigan 49770 (May - February)
Call us at 937-830-2230 for any inquiries.