Girl Talk, Meet Jo

Hi, I’m Juetta the founder of Turn It On. People can never pronounce my name so inevitably, I just say “call me Jo”. I’m a regular Jo. I’m not a professional fashion designer, although my partner, Althea Harper is.  You remember Althea, finalist in Season 6 of Project Runway.   I’m also not a certified personal trainer. I’m just a person who loves fitness and fashion. I’ve dedicated my life to fitness and fashion. And guess what? Now I want to share it with you! Let me give you a little background about TIO; that’s what we call ourselves. It stands for Turn It On. That’s our brand name but the company is Turn It On Fitness. If you look at our logo there are two things that stick out. One is the Power On symbol and the other is the phrase “Turn It On”. What are we trying to say to you, our partner in fashion and fitness? We’re trying to tell you that anything you want in your life, all you have to do is “Turn It On”. Push that button and enter our world. We’ll be your inspiration guide if you let us. It’s a world filled with great fashion, great tips on fitness, and great ways to Turn It On in your life. I have to admit, I’m a junky for all this stuff. I want to give you what I have found to be the ways to Turn It On for fitness in your life; Turn It On for the fashion in your life; Turn It On for the nutrition in your life; and finally Turn It On for everything in your life that will make your journey through this wonderfully weird experience called life, a more exciting, fashionable and healthy journey. My husband tells me that I never see the glass half empty. I always see it half full. I have a positive attitude about everything because I know that is what will bring me happiness and hopefully you as well. So please, join us on this journey and allow me to show you what has made me a successful “regular Jo”.

I’m going to start by telling you who I am, because if you are going to believe anything I say, you need to know where I’ve been and where I’m going. I want you to know; I’m a very private person and keep things to myself until I accomplish my goal. It’s usually my husband that lets the cat out of the bag. I think it must be insecurity issue on my part. This story telling I’m doing now is out of character for me, but because I know it may provide some of the “Turn It On” spirit in you, I’m going to spill it all.

I started baton twirling at age two. Are you kidding me? What kind of weirdo parents would put their two year old into twirling? Anyway, it became a passion. By the time I graduated from high school, I was a four time state baton twirling champion and Senior Miss of Ohio. I think my parents may have pushed me hard to become successful at twirling because they knew they didn’t have the money to send me to college. If I was really good, maybe she’d get a scholarship! Guess what? They were right. I went to Ball State University on a baton twirling scholarship and became a majorette. Whoopty Do!

juettaFlaming Batons

 Guess what else those hard driving parents made me do?  Modeling.  OMG!  You would think they were trying to kill me.  Actually, they taught me so much about self-discipline that I’m sure is the cornerstone of who I am  today.  The modeling thing started when I was a pigeon toed third grader.  I really didn’t get into the runway thing until I was in high school.  I knew I liked it but didn’t want to be stuck in Dayton, Ohio modeling, so I kept at it until I started landing some jobs for big name designers like Oscar de la Renta, Bill Blass, Bob Mackie and many more.  That did two things: it allowed me to gain poise and self-confidence and to see the real side of fashion…the world of famous international designers.  What a great inspiration it was to see the fashion world from the inside out.  I was hooked.  Fashion, fashion, fashion.  I live it every day.

oscarOscar de la Renta

But as anyone in the modeling business knows, it’s not full time unless you’re a supermodel.  My husband is the only one who classifies me as such!  So not being one to let the grass grow under my feet, I took a slight detour for two years.  I heard an ad on the radio about cheerleader tryouts for the Cincinnati Bengals NFL team.  I thought, why not?  I love to dance, I’m in shape, and the modeling and twirling had given me the self confidence that made me think dancing around in a tiny outfit in front of 50,000 people sounded fun.  Those other 400 girls trying out were just like all the twirling competitions.  I didn’t think about how beautiful they were.  I didn’t think about “oh I’ll bet they are fantastic dancers”.  I did what I’d learned from a young age.  I focused on the task ahead as if I had blinders on.  It worked.  I enjoyed those two seasons cheering in the NFL and even got to cheer in the Super Bowl.  Whoooa!  Was that a rush!  I couldn’t imagine being out in front of the cameras, the two best football teams in the world, and in front of 50 million people watching on TV.  Oh I forgot to mention Diana Ross too!

cheerleadingJuetta, Cincinnati Ben-Gal

OK, too much of that reminiscing.  Back to the runway for another 15 years.  Now I’m getting younger.  BTW, I never use the word….. (shhhhhhhhh! older).  Anyway, it was time for a new chapter in my life.  I’d always liked working out and admired so many regular women who are truly in shape.  I’m not talking about just being able to walk a few miles on the treadmill.  I’m talking about those women who spend 5-6 days a week in the gym for one to two hours each day, systematically training individual muscle groups and squeezing the last drop of sweat out of their bodies doing cardio.  It gave me a high I’d never had before.  I’d read about endorphins (morphine like substances the body releases during prolonged exercise) but had never experienced that feeling until I really got in shape.  When people in the grocery started asking me what my secret is to staying young and in shape, I knew I must be doing something right.  I have trained with certified trainers (Pilates, yoga, TRX, Kinesis, and Barre) anywhere from one to two times a week in addition to my own routines 5-6 times a week.  That may sound crazy.  I’m sure you’re saying that “I don’t have time for that”.  Maybe you don’t, but most people have an extra 30 minutes in their day.  I’m hoping to be able to teach you what works for me in those 30 minutes.


Juetta today in Turn It On fashions for fitness

So I am tired of telling you about me. My job and your job, if you choose to accept it, are to visit us here at Turn It On and find out how you can add fashion, fitness, nutrition and the power to “Turn It On” in your life.

Namaste, and remember my motto: Turn It On and Look Fab!

Juetta your “Regular Jo”

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